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Presence & Profit Ramblings

The Four Pillars of doing business the Middle Way

Are you ready to stop hustling and check-in with your business?

Creating an aligned business can be as simple as remembering to check-in with these four pillars to find the middle way to do business. 

Checking-in falls into the simple, not easy category.

I encourage everyone to check-in with four main areas: purpose, passion, presence, and profit before they begin any new project and on a weekly, or at least monthly, basis to evaluate how current projects are serving them.

Purpose:

Purpose Is all about customer alignment and connection.

Are we connected and serving what the customer needs with this offer/action?

Passion:

Passion is about founder alignment.

Is the offer/action in alignment with the founder's desire and inner wisdom?...

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Is it time for a vision board refresh?

You might have heard Abigail Steidley talk about her Slacker Vision board method - aka a whiteboard where we write our visions and dreams and then forget about them. It's incredibly effective! I definitely USE that method on the whiteboard in my office AND I also use a slight variation.

I have had the SAME vision board since I started my business back in 2010.

This morning it fell off the wall above the aforementioned whiteboard where it normally hangs forgotten. I looked at it and realized it was time for a refresh.

Yep. I have had the SAME vision board. How? What I do now is NOTHING like what I did or thought I wanted to do back then.

Every time I look at it I am surprised how many of the desires have remained the same. And...

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