The landscape of social media has changed dramatically over the last few years. Gone are the days when you could post a meme with a catchy line, and that was all that was needed to build a thriving audience.
Now, we need to connect on a deeper level with our audience (our potential future customers). We need to connect emotionally and to form a relationship with them.
One of the best ways to do that is through the power of storytelling.
Yes, some people have an innate gift for telling a fantastic story and others have to work at it.
The good news is that we can all learn how to hone our storytelling skills.
Here are a few resources that I have found and love!
I love reading.
My reading list overflows with all things marketing and business with a little of my first love, magical realism, thrown in the mix! (I will admit that sometimes the line between the two blurs a bit.)
But, reading marketing and business books can be overwhelming.
Along the way, you find yourself wondering what ideas should I implement? How do I integrate these new ideas with what I am already doing so I don't need to start over, again?! And even asking yourself, wait is this true? (Just because it is in a book doesn't guarantee that it's right for you, every business is unique.)
That's why starting in 2019 we will be choosing one book a month to talk about in The Wildpreneur Tribe, our FREE Facebook Group. I want us to...
The news from Social Media Marketing World is that Facebook Organic Reach is dead. A year ago you could post an image and get instantaneous traffic; you now have to pay to reach those very same followers. There is no denying it, by that definition organic reach is dead. But then, so is search engine optimization (SEO).
Facebook algorithms. Google’s search engine algorithms. Dark Magic.
Businessmen and women search for the magic potion that will rocket their blog, their product, their service to the top of the list. What do they need to do to be seen by all the right people? Is it paid advertising on Facebook and Google? Is it using the exact right keyword? Is it posting at just the right time?
There is no magic...