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Ramblings of a Wildpreneur™

The Four Pillars of doing business the Middle Way

Are you ready to stop hustling and check-in with your business?

Creating an aligned business can be as simple as remembering to check-in with these four pillars to find the middle way to do business. 

Checking-in falls into the simple, not easy category.

I encourage everyone to check-in with four main areas: purpose, passion, presence, and profit before they begin any new project and on a weekly, or at least monthly, basis to evaluate how current projects are serving them.


Purpose Is all about customer alignment and connection.

Are we connected and serving what the customer needs with this offer/action?


Passion is about founder alignment.

Is the offer/action in alignment with the founder's desire and inner wisdom?...

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Presence. Reverence. Invitation. Love.

It can feel hard to do business right. It can often feel as if you have only two options: to hustle hard or check out.

But there is another way, a third choice: you can drop into presence and check-in with your business and your spirit.

Discover what is aligned for YOU.

Drop into


Then check-in with your Soul Council to hear what is right for you, in this moment. 

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Money 💵 One of Culture’s Taboos

Money one of culture’s taboos.

Phillip Pullman says, “I feel not a flicker of shame about declaring that I want as much money for my work as I can get. But, of course, what the money is buying, what it’s for, is security, and space, and peace and quiet, and time.” It’s our responsibility, to ourselves, to our families, and to our colleagues to be paid properly.

And yet so many of us shirk away from admitting that we are fond of money. We don’t want to be seen as greedy or arrogant or any number of other nasty descriptors our inner critic can throw our way on a whim.

How do we embrace money, as Pullman suggests?

For me, it has been one step at a time.

Noticing where I am focusing on myself and not on the...

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The worst thing possible. . . .

One of the worst things possible is to follow the rule: “Be like everyone. Follow the crowd.”

These are the words that greeted me this morning as I sat down with Tolstoy’s Calendar of Wisdom.

I see this all the time in the entrepreneurial world—this influencer is doing this, so I MUST do it too.

Stop. 🚫

So often we get sucked into the story of you HAVE TO do X or you won’t make any money. If you don’t do X, then you will never be successful. Their fear-glomming gets to us.

We are, after all, only human and we want to make money. We want to be successful. Yes, we all want to make money, and there is no shame in that.

Let me say that again. There is NO SHAME in wanting to make money. There is NO SHAME...

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This needs to stop . . . .

If there's one thing that irks me about the online world, it's the barrage of messaging that all we need to do to be successful is hustle harder, slay more and then you will have magic fairies flying out of your arse to take you to 7 figures. 


It needs to stop.

It is straight-up bull shit. 

You do not create a sustainable seven-figure business by hustling, slaying and pushing yourself to the point of overwhelm and burnout. Can you get to seven-figures that way? Of course, but it is NOT sustainable.

Was your goal when you started your business to be tired, fatigued, overwhelmed, and so busy you don't have time to enjoy the NOW? 

I doubt it and if it was, go hustle your buns off and enjoy!

Of course, there...

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Is it time for a vision board refresh?

You might have heard Abigail Steidley talk about her Slacker Vision board method - aka a whiteboard where we write our visions and dreams and then forget about them. It's incredibly effective! I definitely USE that method on the whiteboard in my office AND I also use a slight variation.

I have had the SAME vision board since I started my business back in 2010.

This morning it fell off the wall above the aforementioned whiteboard where it normally hangs forgotten. I looked at it and realized it was time for a refresh.

Yep. I have had the SAME vision board. How? What I do now is NOTHING like what I did or thought I wanted to do back then.

Every time I look at it I am surprised how many of the desires have remained the same. And...

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Radishes, Mint and Marketing!

I was at the local market last week when this display stopped me in my tracks! 


I couldn't get enough of it. The colors. The smell. It made every cell of my being tingle! We walked away with bunches of radishes and mint. 

On the drive home, I was struck by how excited I felt down to the very cell of my being. (I think my daughter thought I might have lost it a little! She kept looking at me with that perfect blend of teenage disdain and curiosity.)  I was in that space of complete resonance with the world, where it all feels in Flow. I was bouncing in my seat!

Why wasn't I going to the market regularly? 

After I got home, it took me 15 minutes to clear my schedule for the remainder of the summer so...

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The Power of Storytelling

The landscape of social media has changed dramatically over the last few years. Gone are the days when you could post a meme with a catchy line, and that was all that was needed to build a thriving audience. 

Now, we need to connect on a deeper level with our audience (our potential future customers). We need to connect emotionally and to form a relationship with them. 

One of the best ways to do that is through the power of storytelling. 

Yes, some people have an innate gift for telling a fantastic story and others have to work at it. 

The good news is that we can all learn how to hone our storytelling skills. 

Here are a few resources that I have found and love! 

  1.  Buffer Podcast - Episode 85: 6 Rules...
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Meditation . . . Maybe there is something to it

I spent nine days at The School for the Work with Byron Katie.

I went because I was on the marketing staff for Byron Katie, International.

I went expecting to learn more about the company, more about the people we serve, and more about the methods Katie uses. 

I expected to learn more about myself. 

What I didn't expect was for it to impact every area of my business and life. 

You know you should meditate, everyone is saying it. But when was the last time you spent more than an hour in reflection?  

I won't lie it was one of the hardest things I have ever done. Yes, even harder than delivering a baby. Nine days of looking inward into the dark corners of one's mind and at the motivations behind feelings is...

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Organic Reach is Dead or is it?

The news from Social Media Marketing World is that Facebook Organic Reach is dead. A year ago you could post an image and get instantaneous traffic; you now have to pay to reach those very same followers. There is no denying it, by that definition organic reach is dead. But then, so is search engine optimization (SEO).

Facebook algorithms. Google’s search engine algorithms. Dark Magic.

Businessmen and women search for the magic potion that will rocket their blog, their product, their service to the top of the list. What do they need to do to be seen by all the right people? Is it paid advertising on Facebook and Google? Is it using the exact right keyword? Is it posting at just the right time?

The secret.

There is no magic...

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