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The Four Pillars of doing business the Middle Way

Are you ready to stop hustling and check-in with your business?

Creating an aligned business can be as simple as remembering to check-in with these four pillars to find the middle way to do business. 

Checking-in falls into the simple, not easy category.

I encourage everyone to check-in with four main areas: purpose, passion, presence, and profit before they begin any new project and on a weekly, or at least monthly, basis to evaluate how current projects are serving them.

Purpose:

Purpose Is all about customer alignment and connection.

Are we connected and serving what the customer needs with this offer/action?

Passion:

Passion is about founder alignment.

Is the offer/action in alignment with the founder's desire and inner wisdom? Is the offer/action in alignment with the time available to the founder? Or are they willing to buy time to achieve the offer/action?

Presence:

Presence is about how you show up in the world.

Is the offer/action in alignment with how you want your business, your brand, YOU to show up in the world? Is this representing you in the way that you really want it to? Does this feel authentic and of service?

Profit:

Profit is about YOUR goals. Money, time, and success goals.

If you want to create a million-dollar business–brilliant, if you want to create a business that pays for family vacations–brilliant, each of these goals is equally valid. Are your goals in alignment with what you desire?


There is no one size fits all marketing strategy, business design, or personal well-being plan.

The good news is that the answers for you are waiting inside of you. It all comes back to checking-in with our own inner wisdom.

Make the time and space to get quiet, listen, and make conscious choices can make all the difference.

If you aren't sure how to get started on your own book a Strategy Session with me and we can create a plan together. 

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Join the conversation to redesign your business without selling your soul.

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